MaxiMarketing : the new direction in advertising, promotion, and marketing strategy /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1987.
|
| Subjects: |
| Physical Description: | x, 278 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070511918 |