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791116s1979 gw a b 000 0 ger |
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|a 3409351744
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|a HF5415.15
|b .S34
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| 100 |
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|a Schmalen, Helmut.
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| 245 |
1 |
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|a Marketing-Mix f"ur neuartige Gebrauchsg"uter :
|b ein Simulationsmodell zur Wirkungsanalyse alternativer Preis-, Werbe- und Lizenzstrategien /
|c Helmut Schmalen.
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| 260 |
1 |
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|a Wiesbaden :
|b Gabler,
|c c1979.
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| 300 |
1 |
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|a 237 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Bibliography: p. [225]-237.
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| 650 |
1 |
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|a New products
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| 650 |
1 |
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|a Marketing
|x Mathematical models
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| 952 |
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|a GrThPMO
|b 59afd26d6c5ad17d7e59adcb
|c 952a
|d 9528
|e -
|t 1
|x m
|z Books
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