Marketing : concepts and strategies /

Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, 1995.
Edition:9th ed.
Subjects:
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050 1 4 |a HF5415  |b .P74 1995 
100 1 4 |a Pride, William M. 
245 1 4 |a Marketing :  |b concepts and strategies /  |c William M. Pride, O.C. Ferrell. 
250 1 4 |a 9th ed. 
260 1 4 |a Boston :  |b Houghton Mifflin,  |c 1995. 
300 1 4 |a xxx, [859] p. :  |b ill. ;  |c 25 cm. 
500 1 4 |a Includes indexes. 
650 1 4 |a Marketing 
700 1 4 |a Ferrell, O. C. 
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