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951017s1993 enka b 001 0 eng |
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|a 0077077954
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| 050 |
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|a HF5415.13
|b .L33213 1993
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| 100 |
1 |
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|a Lambin, Jean-Jacques,
|d 1933-
|
| 240 |
1 |
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|a Marketing stratégique.
|l English
|
| 245 |
1 |
|
|a Strategic marketing :
|b a European approach /
|c Jean-Jacques Lambin.
|
| 260 |
1 |
|
|a London ;
|b McGraw-Hill,
|c c1993.
|a New York :
|
| 300 |
1 |
|
|a xv, 539 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
|
|a McGraw-Hill marketing for professionals series
|
| 500 |
1 |
|
|a Translation of: Le marketing stategique.
|
| 504 |
1 |
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|a Includes bibliographical references (p. [503]-527) and indexes.
|
| 650 |
1 |
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|a Marketing
|x Management.
|z Europe
|
| 952 |
|
|
|a GrThPMO
|b 59afd06b6c5ad17d7e59a27b
|c 952a
|d 9528
|e HF5415.13.L33213 1993
|t 7
|x m
|z Books
|
