First Annual Advanced Research Techniques Forum : conference proceedings /

Corporate Authors: Annual Advanced Research Techniques Forum Colorado), American Marketing Association
Other Authors: Neal, William D. 1943-
Format: Book
Language:English
Published: Chicago : American Marketing Association, c1991.
Subjects:
Item Description:ISSN 1052-6838.
Physical Description:404 p. : ill., diagr., charts ; 30 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0877572186