Principles of marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991.
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| Edition: | 5th ed. |
| Series: | The Prentice-Hall series in marketing.
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| Subjects: |