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01552nam a2200205 a 4500 |
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4575 |
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20171111224312.0 |
| 008 |
060911s us 00110 eng |
| 020 |
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|a 0131469185
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| 082 |
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|2 22
|a 658.8
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| 100 |
1 |
0 |
|a Kotler, Philip
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| 245 |
1 |
0 |
|a Principles of marketing /
|c Philip Kotler, Gary Armstrong.
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| 250 |
0 |
0 |
|a 11th ed.
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| 260 |
0 |
0 |
|a Upper Saddle River, NJ :
|b Pearson Prentice Hall,
|c 2005.
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| 300 |
0 |
0 |
|a xx, 651 p. :
|b col. ill.,
|c 29 cm.
|
| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
0 |
|a Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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| 650 |
0 |
0 |
|a Marketing
|
| 700 |
1 |
0 |
|a Armstrong, Gary
|q (Gary M.)
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| 952 |
|
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|a GrTHDAPL
|b 59039a8b6c5ad119ff9070aa
|c 952a
|d 9528
|e 658.8 Kot
|t 1
|x m
|z Books
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