Strategy and process in marketing /

Main Author: Murray, John A.
Other Authors: O'Driscoll, Aidan
Format: Book
Language:English
Published: London : Prentice Hall, 1996.
Subjects:
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100 1 0 |a Murray, John A. 
245 1 0 |a Strategy and process in marketing /  |c John A. Murray and Aidan O'Driscoll. 
260 1 0 |a London :  |b Prentice Hall,  |c 1996. 
300 0 0 |a xiii, 505 p. :  |b ill. ;  |c 24 cm. 
504 0 0 |a Includes bibliographical references (p. 482-492) and index. 
650 0 0 |a Marketing 
650 0 0 |a Marketing  |x Management 
700 1 0 |a O'Driscoll, Aidan 
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