|
|
|
|
| LEADER |
01236nam a2200325 a 4500 |
| 001 |
2018539 |
| 005 |
20171112000009.0 |
| 008 |
101122s2008 gr gr 001 0 eng d |
| 020 |
|
|
|a 9780071101059
|
| 040 |
|
|
|a Gr-KaHUA
|b gre
|e AACR2
|
| 041 |
0 |
|
|a eng
|
| 082 |
0 |
0 |
|2 22
|a 659.1
|
| 082 |
0 |
0 |
|2 22nd ed.
|a 659.1
|
| 100 |
1 |
0 |
|a Arens, William F.
|
| 245 |
1 |
0 |
|a Contemporary advertising/
|c William F. Arens, Michael F. Weigold, Christian Arens
|
| 250 |
1 |
0 |
|a 11η έκδ.
|
| 260 |
1 |
0 |
|a Boston:
|b McGraw-Hill Irwin,
|c c2008
|
| 300 |
1 |
0 |
|a xl, 712 σ. :
|b εικ. ;
|c 28 εκ.
|
| 500 |
1 |
0 |
|a Στο εξώφυλλο: This international student edition is for the use outside of the U.S. (McGraw-Hill International Edition)
|
| 504 |
1 |
0 |
|a Βιβλιογραφία: σ. 653-672. Ευρετήρια
|
| 504 |
1 |
0 |
|a Includes bibliographical references (p.653-672) and indexes.
|
| 650 |
1 |
7 |
|a Διαφήμιση
|
| 650 |
1 |
0 |
|a Advertising
|
| 650 |
1 |
7 |
|a Διαφήμιση
|
| 700 |
1 |
7 |
|a Weigold, Michael F.,
|
| 700 |
1 |
7 |
|a Arens, Christian
|
| 700 |
1 |
7 |
|a Weigold, Michael F.
|
| 710 |
0 |
7 |
|a MCGRAW-HILL.
|b IRWIN
|
| 952 |
|
|
|a GRThAnMak
|b 59cc9e546c5ad1344601d7a4
|c 998a
|d 945l
|x m
|z Books
|
| 952 |
|
|
|a GR-KaHUA
|b 59cca6366c5ad13446033d17
|c 998a
|d 945l
|e 659.1 ARE
|t 1
|x m
|z Books
|
