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The focus group: a strategic guide to organizing, conducting and analyzing the focus group interview/

Main Author:	Templeton, Jane Farley
Corporate Author:	Probus
Format:	Book
Language:	English
Published:	Chicago, Ill.: Probus Publishing Co., c1994
Edition:	Rev. ed.
Subjects:	Marketing research Advertising > Research Focused group interviewing ΄Ερευνα μάρκετινγκ Διαφήμιση

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