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Applied consumer behaviour
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Applied consumer behaviour
Main Author:
Evans, Martin J.
Other Authors:
Moutinho, Luiz
,
Van Raaij, W. Fred
,
Raaij, W. Fred van.
,
Raaij, W. Fred Van
Format:
Book
Language:
English
Published:
Harlow, U.K.:
Addison-Wesley,
1996
Subjects:
Consumer behaviour
Marketing
Market studies
Information processing
Products
Pricing
Distribution
Consumer behavior
Marketing research
ΚΑΤΑΝΑΛΩΤΕΣ
Καταναλωτές
658834
Καταναλωτική συμπεριφορά
Έρευνα αγοράς
Holdings
Description
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