The strategy and tactics of pricing : a guide to profitable decision making /

Main Author: Nagle, Thomas T., 1951-
Other Authors: Holden, Reed K.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, c1995.
Edition:2nd ed.
Subjects:
Physical Description:xiv, 409 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0136693768