Description: The Blackwell encyclopedic dictionary of marketing/

Other Authors:	Lewis, Barbara R., Littler, Dale
Format:	Book
Language:	English
Published:	Oxford, England ; Massachusets: Blackwell Business, 1997
Subjects:	Marketing > Dictionaries

Physical Description:	274 p. ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1557869391