Description: Strategic marketing /

Cover Image

Strategic marketing /

Main Author:	Mooradian, Todd A.
Other Authors:	Matzler, Kurt, Ring, Larry
Format:	Book
Language:	English
Published:	Harlow : Pearson, 2014
Subjects:	Marketing Management

Physical Description:	iv, 428 p. : Ill. ; 24 cm.
ISBN:	1292020563 9781292020563

Cannot write session to /tmp/vufind_sessions/sess_263j1qp0eco3lo7bn26p1nhrs7