Table of Contents: Corporate reputation :

Main Author:	Gaines-Ross, Leslie.
Format:	Book
Language:	English
Published:	Twelve steps to safeguarding and recovering reputation Hoboken, N.J. : John Wiley & Sons, ©2008.
Subjects:	Corporate image. Responsibility. Corporations > Public relations. Organizational effectiveness. BUSINESS & ECONOMICS > Public Relations.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=218595

Table of Contents:

Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX.