Cover Image

Product development : a structured approach to consumer product development, design, and manufacture /

Other Authors: Mital, Anil.
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2008.
Subjects:
New products > Management.
New products > Marketing.
Strategic planning.
BUSINESS & ECONOMICS > Development > Business Development.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=214728

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