Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Santa Monica, CA :
RAND Corp.,
2007.
|
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=213910 |
Table of Contents:
- What makes shaping so difficult?
- Applying marketing principles to shaping
- Shaping solutions based on recent operational experiences
- Summary of conclusions and recommendations.