Review of marketing research.
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe,
©2005.
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199803 |
Table of Contents:
- Vol. 1. A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart
- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook
- Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe
- The resource-advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan
- Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan
- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch
- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay.
- Vol. 2. Review of marketing research: some reflections / Naresh K. Malhotra
- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi
- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park
- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar
- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King
- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman
- The metrics imperative: making marketing matter / Donald R. Lehmann
- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek
- About the editor and contributors
- Index.