Biomedical communications : purposes, audiences, and strategies /

Main Author: Miller, Jon D., 1941-
Other Authors: Kimmel, Linda G.
Format: Book
Language:English
Published: San Diego, CA : Academic Press, ©2001.
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=219933
Table of Contents:
  • Part I: A Basic Framework
  • Using Research to Improve Biomedical Communications.
  • Public Understanding of Biomedical Science.
  • Public Interest in Health Informatics.
  • Part II: Communications to Influence Public Policy
  • Primary Sources of Biomedical Information.
  • The Acquisition and Retention of Health Information by Consumers.
  • Strategies for Communicating to Consumers.
  • Citizen Participation in the Formulation of Biomedical Policy.
  • Part III: Communications to Inform Consumers
  • The Acquisition of Information about Biomedical Policy Issues.
  • Public Attitudes Toward Biomedical Research Issues.
  • Public Attitudes Toward Biotechnology Issues.
  • Part IV: Biomedical Communication Policies for the 21st Century
  • Strategies for Communicating about Biomedical Policy.
  • Policies to Support Informal Decision-Making by Consumers.
  • Citizenship and the Formulation of Biomedical Policy in the 21st Century.
  • A basic framework. Using research to improve biomedical communications
  • The public understanding of biomedical science. Communications to inform consumers. Public interest in health information
  • Primary sources of biomedical information
  • The acquisition and retention of health information by consumers
  • Strategies for communicating to consumers. Communciations to influence public policy. Citizen participation in the foundation of biomedical policy
  • The acquisition of information about biomedical policy issues
  • Public attitudes toward biomedical research issues
  • Public attitudes toward biotechnology issues
  • Strategies for communicating about biomedical policy. Biomedical communication policies for the 21st century. Policies to improve biomedical communictaions.