Black tie optional : a complete special events resource for nonprofit organizations /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2007.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=194136 |
Table of Contents:
- Cover
- Contents
- About the Authors
- Acknowledgments
- From Harry Freedman:
- From Karen Feldman:
- Introduction
- Accountability
- Chapter 1: Choosing the Right Event
- Marketing
- Sample Events
- Thinking It Through
- Time and Date
- Chapter 2: Money Matters
- Location
- Lights and Sound
- Food and Catering
- Feeding Workers
- Entertainment
- Decorations
- Security
- Insurance
- Getting Graphic
- Publicity
- Care and Feeding of Committees
- Free Tickets
- Postage
- Specialized Costs
- Special Event Planners
- Setting Ticket Prices
- Double Checking
- Chapter 3: Who's In Charge?
- Picking an Event Coordinator/Manager
- The Event Manager's Job
- Getting Started
- Financial Control
- Chapter 4: Committees and Commitments
- The Recruiting Process
- Motivating the Troops
- Working Committees
- Volunteer Retention
- Regal Recognition
- Chapter 5: Other People's Money
- Media First
- Getting Maximum Support
- Other Creative Sponsorships
- Tapping into Money
- Following Up
- Conflicts of Interest
- Chapter 6: On Location
- Researching the Right Site
- Site Considerations
- Setting Sites
- Chapter 7: Food, Glorious and Otherwise
- Critical Details
- Ideas for Meals, Food, and Settings
- Caterers
- All Dressed Up
- Look to the Experts
- Going It Alone
- Time-Savers
- At the Site
- If Disaster Strikes
- Liquor and Other Beverages
- Feeding Staff and Volunteers
- Leftovers
- Tipping
- Chapter 8: Auctions and Other Profit Boosters
- Internet Auctions
- Up Close and Personal
- Advertising
- Chapter 9: Reaching for the Stars
- When Free Costs Money
- Lining Up a Celebrity
- Serious Stargazing
- Harnessing Star Power
- Royal Treatment
- Chapter 10: The Media and the Message
- Media Promotion
- Invitation Events
- Identification
- Multipart Invitations
- Advance Notice
- A Fresh Look
- Ordering Invitations
- Time Frame
- Getting Them Out
- Following Up
- Promotion
- Minding the Media
- Public Service Announcements
- Talk, Talk
- Print Media
- Making News
- Promotion Time Frame
- Other Publicity
- Chapter 11: The Final Countdown
- Checking It Twice
- Last-Minute Needs
- Registration
- Chapter 12: After Words
- Post-Event Evaluation
- Chapter 13: Tools of the Trade
- Auctions/Raffles
- Celebrity Sources
- Speakers' Bureaus
- Charity Watchdogs/Databases
- Credit Cards
- Donor Gifts
- Fundraising Consultants/Event Management
- Fundraising/Trade Organizations
- Online Resources
- Promotional Materials
- Publications
- Software
- Travel Sources
- Web-Site Management
- Index
- Last Page.