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|a 9780080475516
|q (electronic bk.)
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|a 0080475515
|q (electronic bk.)
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|a 9781849504850
|q (electronic bk.)
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|a 1849504857
|q (electronic bk.)
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|a HF5415.32
|b .C76 2007eb
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| 245 |
0 |
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|a Cross-cultural buyer behavior /
|c edited by Charles R. Taylor, Doo-Hee Lee.
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| 260 |
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|a Amsterdam ;
|b Elsevier JAI,
|c 2007.
|a Oxford :
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| 300 |
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|a 1 online resource (xv, 292 pages) :
|b illustrations.
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| 490 |
1 |
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|a Advances in international marketing,
|v v. 18
|x 1474-7979 ;
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Introduction: cross-cultural issues in buyer behavior / Charles R. Taylor, Doo-Hee Lee -- Does DTC prescription drug advertising provide information or create market power: evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L. Capella, John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller and Ralf Terlutter -- The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity / Wim Janssens, Patrick De Pelsmacker, and Marcel Weverbergh -- Emotional responses: a new paradigm in communication research / Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen, and Larry Percy -- "Trading up": a consumption value approach / Eunju Ko, Heewon Sung -- The we-me culture: marketing to Korean consumers / Dae-Ryun Chang -- Do the little emperors rule? comparing informativeness and appeal types in Chinese vs. American and French magazine advertising / Lu Zheng, Joseph E. Phelps, Yorgo Pasadeos, and Shuhua Zhou -- The drivers of customer satisfaction with industrial goods an international study / Fabian Festge and Manfred Schwaiger -- The exposure effect of unclicked banner advertisements: a Korean perspective / Hee-Sook Yoon and Doo Hee Lee -- Website evaluation factors and virtual community loyalty in Korea / Kyung Hoon Kim and Yong Man Jung -- Global youth and mobile games: applying the extended technology acceptance model in the U.S.A., Japan, Spain, and the Czech Republic / Shintaro Okazaki, Radoslav Skapa, and Ildefonso Grande -- An empirical classification of web site structure: a cross-national comparison / Koo Won Suh, Charles R. Taylor and Doo Hee Lee.
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| 650 |
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0 |
|a Consumer behavior
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| 650 |
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7 |
|a Market research.
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| 650 |
|
7 |
|a International business.
|
| 650 |
|
7 |
|a Business & Economics
|x Consumer Behavior.
|
| 650 |
|
7 |
|a Business and Management.
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| 650 |
|
7 |
|a Gestion d'entreprises.
|
| 700 |
1 |
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|a Taylor, Charles R.,
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| 856 |
4 |
0 |
|a Lee, Doo-Hee.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=193641
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