Cover Image

New product development : from initial idea to product management /

Main Author:	Annacchino, Marc A.
Format:	Book
Language:	English
Published:	Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Subjects:	New products > Planning. Product management. Produits nouveaux > Planification. Produits commerciaux > Gestion. BUSINESS & ECONOMICS > Development > Business Development.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=187246

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