Table of Contents: Get clients now! :

Main Author:	Hayden, C. J.
Format:	Book
Language:	English
Published:	New York : American Management Association, ©2007.
Edition:	2nd ed.
Subjects:	Marketing > Study and teaching. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=164972

Table of Contents:

What really works? : effective marketing strategies
Where do you start? : the marketing and sales cycle
Where are you headed? : setting your sales & marketing goal
What's stopping you? : selecting your success ingredients
Here's what to do : choosing from the action plan menu
You're ready
let's go! : putting the system into action
Filling the pipeline : when you don't know enough people to contact
Following up : when you know plenty of people but you're not contacting them
Getting presentations : when you're contacting people but not getting appointments
Closing sales : when you're making appointments but not getting sales.