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1896732 |
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20171111234727.0 |
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040706s2004 cau ob 001 0 eng d |
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|a 9780520936751
|q (electronic bk.)
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|a 0520936752
|q (electronic bk.)
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|a 1417522771
|q (electronic bk.)
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|a 9781417522774
|q (electronic bk.)
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|a 9780520223721
|q (cloth ;
|q alk. paper)
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|a 0520223721
|q (cloth ;
|q alk. paper)
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| 020 |
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|a 9780520235908
|q (pbk. ;
|q alk. paper)
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|a 0520235908
|q (pbk. ;
|z 0520223721
|q alk. paper)
|q (cloth ;
|q alk. paper)
|q (pbk. ;
|q alk. paper)
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| 040 |
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|a N$T
|b eng
|e pn
|z 0520235908
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| 050 |
|
4 |
|a HF6146.R3
|b N48 2004eb
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| 100 |
1 |
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|a Newman, Kathy M.
|d 1966-
|q (Kathy Michelle),
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| 245 |
1 |
0 |
|a Radio active :
|b advertising and consumer activism, 1935-1947 /
|c Kathy M. Newman.
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| 260 |
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|a Berkeley :
|b University of California Press,
|c ©2004.
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| 300 |
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|a 1 online resource (xiii, 237 pages)
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| 504 |
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|a Includes bibliographical references (pages 193-227) and index.
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| 505 |
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|a Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
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| 650 |
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0 |
|a Radio advertising
|x History.
|z United States
|
| 650 |
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0 |
|a Consumer behavior
|x History.
|z United States
|
| 650 |
|
0 |
|a Boycotts
|x History.
|z United States
|
| 650 |
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0 |
|a Consumer protection
|x History.
|z United States
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|
| 650 |
|
7 |
|a Boycotts.
|
| 650 |
|
7 |
|a Consumer behavior.
|
| 650 |
|
7 |
|a Consumer protection.
|
| 651 |
|
7 |
|a United States.
|
| 856 |
4 |
0 |
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=108514
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| 952 |
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|a CY-NiOUC
|b 5a0465196c5ad14ac1eec6b3
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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