Table of Contents:
  • In the service of the general reader. A certain book club culture ; A business with a mission ; The intelligent generalist and the uses of reading.
  • On the history of the middlebrow. The struggle over the book, 1870-1920 ; A modern selling machine for the books: Harry Scherman and the origins of the Book-of-the-Month Club ; Automated book distribution and the negative option: agency and choice in a standardized world. ; The scandal of the middlebrow: the professional-managerial class and the exercise of authority in the literary field ; Reading for a new class: the judges, the practical logic of book selection, and the questions of middlebrow style.
  • Books for professionals. A library of books for the aspiring professional: some effects of middlebrow reading.