Practical marketing research /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
AMACOM,
©1993.
|
| Edition: | New, updated ed. |
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2460 |
Table of Contents:
- The role of research in business
- Choosing the interviewing method
- Step by step through a research project
- Solving specific marketing problems
- Research tools
- Working with research companies.