Description: Marketing straight to the heart /

Main Author:	Feig, Barry.
Format:	Book
Language:	English
Published:	New York : AMACOM, ©1997.
Subjects:	Brand choice. Motivation research (Marketing) Marketing > Psychological aspects. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2093

Item Description:	Includes index.
Physical Description:	1 online resource (xi, 210 pages) : illustrations
ISBN:	0585034346 9780585034348