Memes in digital culture /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Series: | The MIT press essential knowledge series
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10776345 |
Table of Contents:
- Introduction
- A telegraphic biography of a conceptual troublemaker
- When memes go digital
- Defining Internet memes
- Memes versus virals
- Unpacking viral and memetic success
- Meme genres
- May the excessive force be with you: memes as political participation
- When Internet memes go global
- Future directions for Internet meme research.