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01027nam a2200229 a 4500 |
| 001 |
1859121 |
| 005 |
20171111234642.0 |
| 008 |
070301s2007 ncu sb s001 0 eng |
| 020 |
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|z 9780807831427 (cloth : alk. paper)
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| 040 |
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|a CaPaEBR
|z 0807831425 (cloth : alk. paper)
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| 050 |
1 |
4 |
|a GV954.3
|b .O75 2007eb
|
| 100 |
1 |
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|a Oriard, Michael,
|d 1948-
|
| 245 |
1 |
0 |
|a Brand NFL
|b making and selling America's favorite sport /
|c Michael Oriard.
|
| 260 |
|
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|a Chapel Hill :
|b University of North Carolina Press,
|c c2007.
|
| 300 |
|
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|a 326 p.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
|
| 650 |
|
0 |
|a Football
|x Marketing.
|z United States
|
| 650 |
|
0 |
|a Football
|x Management.
|z United States
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10273461
|
| 952 |
|
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|a CY-NiOUC
|b 5a04606d6c5ad14ac1ee2583
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
