Table of Contents: Premium by design

Main Author:	Bevolo, Marco.
Corporate Author:	ebrary, Inc.
Other Authors:	Gofman, Alex.
Format:	Book
Language:	English
Published:	Burlington, Vt. : Gower, 2011.
Subjects:	Luxury goods industry. Luxuries. New products.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10443302

Table of Contents:

Achievable dreams
Horizons where aspiration gazes
Luxury : aim high for a strong head start
Business tool - deciphering the "algebra" of consumer's minds
Rule #1: it is all about the "beef" (dimension: authenticity and value)
Rule #2: it is all about the design and experience
Rule #3: it is all about creating the "new" (dimension: innovation and leadership)
Rule #4: it is all about "fame" (dimension: marketing, communication and distribution)
Rule #5: it is all about "higher values" (dimension: sustainability and simplicity)
Urban futures : opportunities for tomorrow's high end
Premium products & experiences through high design
Design for tomorrow
Creating new high end propositions
Know thy customer: sequencing the genome of the high end mind.