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00792nam a2200229 a 4500 |
| 001 |
1847397 |
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20171111234631.0 |
| 008 |
120307s2012 enk sb 001 0 eng d |
| 020 |
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|z 9781408157220
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| 040 |
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|a CaPaEBR
|z 9781408159699 (e-book)
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| 050 |
1 |
4 |
|a HD69.B7
|b E27 2012eb
|
| 100 |
1 |
|
|a Earl, Steve.
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| 245 |
1 |
0 |
|a Brand anarchy
|b managing corporate reputation /
|c Steve Earl and Stephen Waddington.
|
| 260 |
|
|
|a London :
|b Bloomsbury Pub.,
|c 2012.
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| 300 |
|
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|a xvi, 256 p.
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| 504 |
|
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Brand name products.
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| 650 |
|
0 |
|a Product management.
|
| 700 |
1 |
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|a Waddington, Stephen.
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| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10535519
|
| 952 |
|
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|a CY-NiOUC
|b 5a045f536c5ad14ac1edf53c
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
