Business analytics for sales and marketing managers how to compete in the information age /

Main Author: Laursen, Gert H. N.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Hoboken [N.J.] : John Wiley & Sons, 2011.
Series:Wiley and SAS business series ; 41
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10454755
Physical Description:xiii, 242 p. : ill.
Bibliography:Includes bibliographical references and index.