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00858nam a2200229 a 4500 |
| 001 |
1836432 |
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20171111234620.0 |
| 008 |
110802s2008 gw ad sbm 000 0 eng d |
| 020 |
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|z 9783836658720
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| 040 |
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|a CaPaEBR
|z 9783836608725 (e-book)
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| 050 |
1 |
4 |
|a HD69.B7
|b J7 2008eb
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| 100 |
1 |
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|a J., Tatiana Soto.
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| 245 |
1 |
0 |
|a Methods for assessing brand value
|b a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
|c Tatiana Soto J.
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| 260 |
|
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|a Hamburg :
|b Diplomica Verlag,
|c 2008.
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| 300 |
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|a v, 97 p. :
|b col. ill.
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| 500 |
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|a Cover title.
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| 504 |
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|a Includes bibliographical references.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Brand name products
|x Valuation.
|
| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10483075
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| 952 |
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|a CY-NiOUC
|b 5a045e3f6c5ad14ac1edc7ec
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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