The brand gym a practical workout to gain and retain brand leadership /

Main Author: Taylor, David, 1964-
Corporate Author: ebrary, Inc.
Other Authors: Nichols, David,
Format: Book
Language:English
Published: Chichester, U.K. : Wiley, 2010.
Edition:2nd ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10469803
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245 1 4 |a The brand gym  |b a practical workout to gain and retain brand leadership /  |c David Taylor and David Nichols. 
250 |a 2nd ed. 
260 |a Chichester, U.K. :  |b Wiley,  |c 2010. 
300 |a xiv, 239 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
650 0 |a Brand name products. 
700 1 |a Nichols, David, 
710 2 |a ebrary, Inc. 
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