Am I making myself clear? a scientist's guide to talking to the public /

Main Author: Dean, Cornelia.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Cambridge, Mass. : Harvard University Press, 2009.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10402499
Table of Contents:
  • An invitation to researchers
  • Know your audience
  • The landscape of journalism
  • Covering science
  • The problem of objectivity
  • The scientist as source
  • Public relations
  • Telling stories on radio and TV
  • Telling science stories online
  • Writing about science and technology
  • The editorial and op-ed pages
  • Writing books
  • On the witness stand
  • Making policy
  • Other venues.