Tailgating, sacks, and salary caps how the NFL became the most successful sports league in history /

Main Author: Yost, Mark.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Chicago, IL : Kaplan Pub., c2006.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10155089
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100 1 |a Yost, Mark. 
245 1 0 |a Tailgating, sacks, and salary caps  |b how the NFL became the most successful sports league in history /  |c Mark Yost. 
260 |a Chicago, IL :  |b Kaplan Pub.,  |c c2006. 
300 |a xvi, 254 p. 
504 |a Includes bibliographical references and index. 
505 0 |a In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL. 
650 0 |a Football  |x Economic aspects  |z United States. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10155089 
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