Mission-based marketing positioning your not-for-profit in an increasingly competitive world /

Main Author: Brinckerhoff, Peter C., 1952-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons, c2010.
Edition:3rd ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10412461
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245 1 0 |a Mission-based marketing  |b positioning your not-for-profit in an increasingly competitive world /  |c Peter C. Brinckerhoff. 
250 |a 3rd ed. 
260 |a Hoboken, NJ :  |b John Wiley & Sons,  |c c2010. 
300 |a xiii, 242 p. 
504 |a Includes bibliographical references and index. 
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