Global marketing management (under value-based integrated customerised approach) /

Main Author: Sherlekar, S. A.
Corporate Author: ebrary, Inc.
Other Authors: Sherlekar, Virendra Sharad.
Format: Book
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2010.
Edition:Rev. ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10416140
Physical Description:578 p. : ill.
Bibliography:Includes bibliographical references (p. [572]) and index.