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01142nam a2200241 a 4500 |
001 |
1803639 |
005 |
20171111234549.0 |
008 |
101202s2011 sz sb 001 0 eng d |
020 |
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|z 9783039119783 (pbk. : alk. paper)
|z 3039119788 (pbk. : alk. paper)
|z 9783039119783
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040 |
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|a CaPaEBR
|z 9783035300857 (e-book)
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050 |
1 |
4 |
|a HF5823
|b .O26 2011eb
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100 |
1 |
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|a O'Boyle, Neil.
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245 |
1 |
0 |
|a New vocabularies, old ideas
|b culture, Irishness and the advertising industry /
|c Neil O'Boyle.
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260 |
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|a Bern :
|b Peter Lang,
|c c2011.
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300 |
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|a xiv, 217 p.
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504 |
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|a Includes bibliographical references (p. [185]-208) and index.
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505 |
0 |
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|a The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.
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650 |
|
0 |
|a Advertising
|z Ireland.
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650 |
|
0 |
|a National characteristics, Irish.
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650 |
|
0 |
|a Civilization, Modern
|x Irish influences.
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710 |
2 |
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|a ebrary, Inc.
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856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10600441
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952 |
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|a CY-NiOUC
|b 5a0459ed6c5ad14ac1ed40d9
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|