New vocabularies, old ideas culture, Irishness and the advertising industry /

Main Author: O'Boyle, Neil.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Bern : Peter Lang, c2011.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10600441
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020 |z 9783039119783 (pbk. : alk. paper)  |z 3039119788 (pbk. : alk. paper)  |z 9783039119783 
040 |a CaPaEBR  |z 9783035300857 (e-book) 
050 1 4 |a HF5823  |b .O26 2011eb 
100 1 |a O'Boyle, Neil. 
245 1 0 |a New vocabularies, old ideas  |b culture, Irishness and the advertising industry /  |c Neil O'Boyle. 
260 |a Bern :  |b Peter Lang,  |c c2011. 
300 |a xiv, 217 p. 
504 |a Includes bibliographical references (p. [185]-208) and index. 
505 0 |a The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign. 
650 0 |a Advertising  |z Ireland. 
650 0 |a National characteristics, Irish. 
650 0 |a Civilization, Modern  |x Irish influences. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10600441 
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