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| LEADER |
01142nam a2200241 a 4500 |
| 001 |
1803639 |
| 005 |
20171111234549.0 |
| 008 |
101202s2011 sz sb 001 0 eng d |
| 020 |
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|z 9783039119783 (pbk. : alk. paper)
|z 3039119788 (pbk. : alk. paper)
|z 9783039119783
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| 040 |
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|a CaPaEBR
|z 9783035300857 (e-book)
|
| 050 |
1 |
4 |
|a HF5823
|b .O26 2011eb
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| 100 |
1 |
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|a O'Boyle, Neil.
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| 245 |
1 |
0 |
|a New vocabularies, old ideas
|b culture, Irishness and the advertising industry /
|c Neil O'Boyle.
|
| 260 |
|
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|a Bern :
|b Peter Lang,
|c c2011.
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| 300 |
|
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|a xiv, 217 p.
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| 504 |
|
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|a Includes bibliographical references (p. [185]-208) and index.
|
| 505 |
0 |
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|a The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.
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| 650 |
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0 |
|a Advertising
|z Ireland.
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| 650 |
|
0 |
|a National characteristics, Irish.
|
| 650 |
|
0 |
|a Civilization, Modern
|x Irish influences.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10600441
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| 952 |
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|a CY-NiOUC
|b 5a0459ed6c5ad14ac1ed40d9
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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