Marketing analytics : data-driven techniques with Microsoft Excel /

Main Author: Winston, Wayne L.
Format: Book
Language:English
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10827571
Item Description:Includes index.
Physical Description:1 online resource (722 pages) : illustrations
ISBN:9781118439357(ebook)
9781118417300(ebook)