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| LEADER |
00998nam a2200253 a 4500 |
| 001 |
1790753 |
| 005 |
20171111234537.0 |
| 008 |
130207s2012 enk sb 000 0 eng d |
| 020 |
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|z 9781781903612
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| 040 |
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|a CaPaEBR
|z 9781781903629 (e-book)
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| 050 |
1 |
4 |
|a HF5415.153
|b .C43 2012eb
|
| 245 |
0 |
4 |
|a The challenges facing brand managers today
|c guest editors, Francisco Guzmβan and Oriol Iglesias.
|
| 260 |
|
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|a [Bradford] :
|b Emerald Insight,
|c 2012.
|
| 300 |
|
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|a p. [386]-488.
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| 490 |
0 |
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|a Journal of product & brand management : featuring pricing strategy & practice,
|v v. 21, no. 6
|x 1061-0421 ;
|
| 504 |
|
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|a Includes bibliographical references.
|
| 650 |
|
0 |
|a New products
|x Management.
|
| 650 |
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0 |
|a New products
|x Marketing.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Advertising
|x Brand name products.
|
| 700 |
1 |
|
|a Guzmβan, Francisco.
|
| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10651494
|
| 952 |
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|a CY-NiOUC
|b 5a0458236c5ad14ac1ed0b94
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|d 945l
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|z Books
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