Description: The consistent consumer

Main Author:	Beller, Ken.
Corporate Author:	ebrary, Inc.
Other Authors:	Patler, Louis.
Format:	Book
Language:	English
Published:	Chicago, IL : Dearborn Trade Pub., c2005.
Subjects:	Consumer behavior.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10078141

Item Description:	Includes indexes.
Physical Description:	xiv, 255 p. : ill.