Description: An introduction to qualitative market research

Main Author:	Imms, Mike.
Corporate Author:	ebrary, Inc.
Other Authors:	Ereaut, Gill.
Format:	Book
Language:	English
Published:	Market research London ; Thousand Oaks, CA : Sage, 2002.
Series:	Qualitative market research ; 1
Subjects:	Marketing research.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10256931

Physical Description:	xv, 136 p.
Bibliography:	Includes bibliographical references (p. [130]-132) and index.