Advanced database marketing innovative methodologies and applications for managing customer relationships /
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, Vt. :
Gower,
c2013.
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10686334 |
Table of Contents:
- pt. I. Methods
- pt. II. Applications.