Table of Contents: Reluctant capitalists

Main Author:	Miller, Laura J.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Chicago : University of Chicago Press, 2006.
Subjects:	Booksellers and bookselling > United States. Bookstores > United States. Books > Purchasing > United States. Books and reading > United States. Consumption (Economics) > Social aspects > United States. Consumer behavior > United States.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10265953

Table of Contents:

Commercial culture and its discontents
From dry goods merchant to Internet mogul : bookselling through American history
Providing for the sovereign consumer : selecting and recommending books
Designing the bookstore for the standardized consumer
Serving the entertained consumer : the multifunction bookstore
Bargaining with the rational consumer : selling the low-cost book
The revolt of the retailers : independent bookseller activism
Pursuing the citizen-consumer : consumption as politics.