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00807nam a2200217 a 4500 |
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20171111234455.0 |
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990105s1999 ctua sb 001 0 eng |
| 020 |
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|z 1567202381 (alk. paper)
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|a CaPaEBR
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| 050 |
1 |
4 |
|a HD69.B7
|b L47 1999eb
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| 100 |
1 |
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|a LePla, F. Joseph,
|d 1955-
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| 245 |
1 |
0 |
|a Integrated branding
|b becoming brand-driven through companywide action /
|c F. Joseph LePla, Lynn M. Parker.
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| 260 |
|
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|a Westport, Conn. :
|b Quorum,
|c 1999.
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| 300 |
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|a xiv, 299 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references (p. [285]-287) and index.
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| 650 |
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0 |
|a Brand name products
|x Management.
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| 700 |
1 |
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|a Parker, Lynn M.,
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=5004823
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| 952 |
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|a CY-NiOUC
|b 5a0451ae6c5ad14ac1ec4b6c
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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