Contemporary thinking, topics and trends in international branding, part 1

Corporate Author: ebrary, Inc.
Other Authors: Melewar, T. C.
Format: Book
Language:English
Published: Bradford : Emerald Group Press, c2007.
Series:International Marketing Review ; 24, no. 3
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10185532
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