Intellectual property strategy
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Published: |
Cambridge, Mass. :
MIT Press,
c2012.
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| Series: | The MIT Press essential knowledge series
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10524450 |
Table of Contents:
- Executive summary
- Why intellectual property matters
- Recommendation #1: treat intellectual property as a core asset class
- Recommendation #2: benefit from the intellectual property of others legally
- Recommendation #3: create freedom of action through intellectual property
- Recommendation #4: establish a flexible intellectual property strategy
- The special case of the non-profit
- Future outlook
- Afterword: what the author really thinks.