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00900nam a2200217 a 4500 |
| 001 |
1736114 |
| 005 |
20171111234447.0 |
| 008 |
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| 020 |
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|z 9780807871560 (pbk.: alk. paper)
|z 9780807831427 (cloth: alk. paper)
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| 040 |
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|a CaPaEBR
|z 9780807899656 (e-book)
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| 050 |
1 |
4 |
|a GV954.3
|b .O75 2007eb
|
| 100 |
1 |
|
|a Oriard, Michael.
|
| 245 |
1 |
0 |
|a Brand NFL
|b making and selling America's favorite sport /
|c Michael Oriard ; with a new afterword by the author.
|
| 260 |
|
|
|a Chapel Hill, N.C. :
|b University of North Carolina Press,
|c 2007.
|
| 300 |
|
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|a 332 p.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Football
|x Marketing.
|z United States
|
| 650 |
|
0 |
|a Football
|x Management.
|z United States
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10425422
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| 952 |
|
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|a CY-NiOUC
|b 5a0450466c5ad14ac1ec2449
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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