Intellectual property, unfair competition and publicity : convergences and development /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK ; Northampton, MA, USA :
Edward Elgar,
c2014.
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| Series: | European Intellectual Property Institutes Network series
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| Subjects: |
Table of Contents:
- What to protect, and how? unfair competition, intellectual property, or protection sui generis / Annette Kur
- Interfaces between trade mark protection and unfair competition law - confusion about confusion and misconceptions about misappropriation? / Ansgar Ohly
- Personality rights, unfair competition and extended causes of action / Guido Westkamp
- Personality endorsement and character merchandising : a sparkle of unfair competition in English law / Spyros Maniatis
- Rights of publicity in the United States from Edison to Elvis to Paris (and every 15 minutes in between) / Gary Rinkerman
- Celebrities, advertisement and commercial exploitation 'publicity rights' in German law / Kerstin Schmitt
- Ambush marketing : examining the development of an event organizer right of association / Seth Ericsson
- Commercialising privacy and privatising the commercial : the difficulties arising from the protection of privacy via breach of confidence / Tanya Aplin
- Protection of the first mover advantage - regulation against imitation of the product configuration in Japan / Yoshiyuki Tamura
- The use of trade marks in keyword advertising : developments in CJEU and national jurisprudence / Nicole van der Laan
- The United Kingdom's public interest 'defence' and European Union copyright law / Jonathan Griffiths
- Public domain at the interface of trade mark and unfair competition law - the case of referential use of trade marks / Nari Lee
- Image rights in civil law systems : four questions and three systems / Antoon Quaedvlieg.